MANAGED SERVICES

Deploying and managing solutions that generate and apply customer insight requires a significant investment in people, process and technology. The time and expense of building the full set of capabilities and the infrastructure required to house and manage disparate data sources is significant. For many organizations, this is a barrier to generating results.

Inforte's Managed Services allow clients to rapidly and cost-effectively roll out data-driven customer acquisition, development and retention programs by leveraging our state-of-the-art analytics lab and data center. Our programs are highly customized for each client, but typically comprise one or more of the following:

• Customer Analytics - Inforte customer insight experts, statisticians and data librarians work with clients to identify the appropriate data sources, transformations and models to generate customer insight. In many cases, we generate advanced statistical models that are used to predict customer behavior under differing conditions and form the basis of treatment design. Unlike many service providers, Inforte is data-source agnostic, instead using its extensive knowledge of syndicated data to select the best third-party data for each situation.
• Campaign Execution and Management - Using a combination of rigorous processes and advanced statistical tools, Inforte works with clients to design, test and execute focused campaigns that leverage the insight gained through customer analytics services.
• Advisory Services - Inforte's Advisory Services are extremely strategic in nature and allow organizations to "compete on analytics". Our customer insight experts and statisticians work with clients to mine data and identify trends and predict future behaviors. This allows clients to proactively take measures ahead of the competition in areas such as pricing, precision targeting, customer lifecycle management and product placement.

Features and Capabilities

Atlanta Data Center

The Atlanta data center is at the heart of Inforte's Managed Services infrastructure. The facility boasts the following features:

• Redundant network connectivity
• UPS and onsite dedicated back up generator
• 24x7 help desk
• Disaster recovery sites in Chicago and New Delhi, India

Onsite Personnel

Marketing support, technical integration management and advisory services can all be provided onsite at the client's office as required. For larger accounts, personnel are often dedicated to accounts and may use the client's offices as their default location.

Technology Support

Inforte supports most leading business intelligence tools and platforms. Our principle partners are:

• Oracle-Siebel
• SAP
• SAS

Syndicated Data

Most of the Managed Services that Inforte provides require third-party data to provide a comprehensive view of the customer. Inforte has extensive knowledge of where to source data and has pre-existing agreements with some of the largest providers, including:

• Acxiom
• AC Nielsen
• Micro Vision
• Post office - NCOA
• Firstlogic

Marketing Support Services

Inforte can provide many of the necessary support services to provide seamless execution of sales and marketing campaigns:

• Data Entry - e.g. returned mail, promotion responses
• EDI links to agencies and fulfillment
• Campaign response mail handling

To learn more about Inforte's Managed Services, contact us at marketing@inforte.com.