CRM

Over the next year, businesses will spend billions on CRM initiatives. And yet, a significant percentage - perhaps as much as half - of those CRM initiatives will fail to deliver on their promises. Whether because of high implementation costs, user adoption struggles or a disconnect between promises and results, businesses are seeing their highly touted CRM investments fall far short of expectations.

Many of the problems with CRM investments arise because businesses view CRM as a destination, not an ongoing discipline. Inforte views CRM not as a singular tool, package or initiative, but an aspect of an overall strategy. In order to capitalize on the full promise of CRM, businesses must continually evaluate their goals and, if necessary, adjust their strategy.

When It's Time To Seek Help

We've helped hundreds of companies maximize their CRM investment. In our experience, most companies failing to realize the full benefit of their CRM solutions fall into one (or more) of the following situations:

• The solution does not provide a complete set of necessary capabilities to support the day-to-day activities of the business
• The solution does not provide necessary intelligence on customers, beyond basic operational reporting and business transaction history
• The solution does not focus adequately on the customer experience, treating customers differently according to their needs and/or value

Inforte's CRM Solutions

Inforte has implemented more than 140 successful CRM solutions for Fortune 1000 businesses. Combining expert teams and an optimized delivery process, we achieve high-quality results more quickly and at lower cost than our competitors. Our CRM solution delivery services are tightly integrated with our Strategy practice, and cover the full project lifecycle for CRM, from planning and vendor selection through training, deployment and support.

Every CRM solution demands both strategic and technological expertise, and Inforte possesses the deep expertise needed to help you drive business change. We can help you assess your situation, prepare for change and develop short- and long-term strategies.

In terms of technology, we have aligned ourselves with several leading CRM application partners, including Oracle-Siebel, Salesforce.com and Onyx. We analyze our clients' operations and select the technologies appropriate for them rather than providing a "solution-in-a-box." The result is a CRM implementation that is both immediately useful and scalable for the future.

You've spent too much money on CRM for a solution that only delivers on half of its promises. Let Inforte help you put your existing CRM investment to work driving business to your door.

To discuss your organization's unique challenges with one of our experts, contact us at marketing@inforte.com.